In a country where many young people face a lack of opportunities, rafting has opened doors for a new generation of entrepreneurs and tour guides. Through training programs and certifications in adventure sports, many young individuals have been able to build careers without having to leave their hometowns.
Rafting on rivers like the Vjosa, Osum, and Valbona has become a key economic driver for many rural communities. Most of the businesses operating in this industry are small family-run enterprises or local initiatives.
Rafting in Albania is more than just a recreational activity — it is a transformative force for local communities, a tool for conservation, and a platform for sustainable economic development.
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